SANITIZING – Sanitizing reduces the presence of any bacteria, viruses and fungi on a previously cleaned surface to safe levels. 1
DISINFECTING – Disinfecting is the elimination of pathogens and disease-causing microorganisms.1
Cleanliness consistently ranks near the top of factors that most affect guest experience. In fact, 43% of people wouldn’t return to a dirty restaurant unless it was “absolutely necessary”3 and 21% of all negative restaurant reviews on sites like Yelp! and OpenTable specifically cited poor restaurant cleanliness.4
If you’re dropping the ball on cleaning protocols, the effect can be catastrophic. Surveys show that 85% of restaurant patrons would not return to businesses with negative online reviews citing lack of cleanliness.5
Food for thought: According to New Voice Media, after one negative experience, 51% of customers will never do business with that company again.6
If cleaning is an essential step to keeping customer favorability scores high, it’s also essential to keeping customers healthy. According the FDA Food Code, surfaces must be cleaned prior to being sanitized.7 ServSafe® protocols likewise require cleaning prior to sanitizing.2 Bottom line: Surfaces that are not clean cannot be effectively sanitized.